About Us
Hi, I’m Ellie, co-founder of Rewound Clothing.
I started Rewound with my Dad in 2023 (though we’d been working on it long before that!) with one big goal: to bring sustainable, high-quality men’s fashion to the market at a much more affordable price.
The name ‘Rewound’ actually comes from our first collection, which was 100% recycled. To create recycled fabrics, old fibres need to be taken apart completely and rewoven—or rewound—into something new. That’s where the idea behind Rewound came from, and it’s stuck with us ever since.
Our collections are designed with a capsule wardrobe in mind—pieces that are easy to wear, versatile, and made to last across seasons, year after year. We’ve carefully crafted every single detail of our shirts to make them as sustainable as possible. From the natural corozo buttons to the recycled linings, labels, and even the packaging, we’ve worked hard to ensure each aspect is kinder to the planet.
The mission is simple: to help you effortlessly add sustainability to your wardrobe with shirts you’ll love wearing again and again.
It's been an incredible journey so far, and we’re so grateful for the amazing reception our brand has had. We’re constantly striving to do more for the planet, and I can’t wait to share more of Rewound Clothing with you.
Thanks for being part of this!
